If you have this feeling that there’s a better way to set up your research, think about how you might try this out: treat each study like it’s scientific inquiry. This shouldn’t be hard; market research is supposed to be scientific inquiry. It’s a perfect fit. However, after 20 years in the business, I’ve come to the obvious, in hindsight, conclusion that too much research is done “just because” with no direction.
Read MoreRecently, I saw an article in one of my LinkedIn groups (Marketing Science) that really struck a nerve with me: “Why Nate Silver Blew It” posted by Jeff Greenfield. I almost never comment on any posts, although my early New Year’s resolution is to share my limited wit and wisdom more.
Read MoreBy “Why Segmentation” we don’t mean “Why is segmenting your market important”. There are a dizzying array of resources available to answer that question, and frankly, there is little we can add to that. What we mean here by “Why segmentation?” is “why are you doing the segmentation”.
Read MoreThe sample app doesn't do much (by design), but it illustrates a few features and hopefully will give you an idea of what is possible. In particular, the sample does not provide a means of loading a new set of data nor does it allow you to export data, models, or images of the charts. All of these are standard parts of any app we create.
Read More