FOUNDER, CEO
Brett Matheson
Brett Matheson is the founder and principal of EMS Analytics. Brett consults with end clients and your account teams on the use of all of EMS's tools and techniques. He has experience in a wide array of multivariate techniques and their application to real-world business issues, including: choice modeling, segmentation, forecasting, and simulation.
Brett joined Synovate Motoresearch in 2000 and headed the Los Angeles practice from 2002-2004. There, he was responsible for all automotive research sourced from California and Latin America. In 2005 Brett joined Synovate's Decision Systems team, where he specialized in conjoint and choice models and has created hundreds of models for clients. In 2008 he joined the MarketQuest team to lead both the re-launch of PriceQuest and development of the product testing database - the first database of its kind. In 2013 he joined Radius Global Market Research as Group Manager. Brett's industry experience includes pharma, OTC, technology, automotive, financial services, and CPG.
Education
Duke University - Fuqua School of Business - MBA, 1997
University of Illinois - College of Engineering - B.S., Electrical Engineering, 1989