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Effective Solutions, Grounded Results

This isn’t just a tagline. We are interested in helping you solve client business issues. While we rely on cutting-edge, but not bleeding edge, analytic tools and techniques, we realize that they can’t get in the way of the story and they definitely should not be the story.

EMS is not a traditional research firm. We support more traditional firms so they can do better work for their clients. We support a lot of marketing agencies and consultancies too.

EMS Analytics was founded in 2015 by Brett Matheson, who after almost 20 years in market research thought it could be done better. No longer having to worry about all of the things one has to worry about when working for a big multinational firm, he can now focus on what he loves — learning from customers and using that knowledge to drive business results.

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FOUNDER, CEO

Brett Matheson

Brett Matheson is the founder and principal of EMS Analytics. Brett consults with end clients and your account teams on the use of all of EMS's tools and techniques. He has experience in a wide array of multivariate techniques and their application to real-world business issues, including: choice modeling, segmentation, forecasting, and simulation.

Brett joined Synovate Motoresearch in 2000 and headed the Los Angeles practice from 2002-2004. There, he was responsible for all automotive research sourced from California and Latin America. In 2005 Brett joined Synovate's Decision Systems team, where he specialized in conjoint and choice models and has created hundreds of models for clients. In 2008 he joined the MarketQuest team to lead both the re-launch of PriceQuest and development of the product testing database - the first database of its kind. In 2013 he joined Radius Global Market Research as Group Manager. Brett's industry experience includes pharma, OTC, technology, automotive, financial services, and CPG.

Education

Duke University - Fuqua School of Business - MBA, 1997

University of Illinois - College of Engineering - B.S., Electrical Engineering, 1989